GoHighLevel expert and AI automation developer, 4 years in. I build the CRMs, AI agents, and automations that answer every lead, follow up every estimate, and keep calendars full. For agencies and service businesses across the US, UK, Canada, and Australia.
Most of my work lives inside client CRMs, so instead of pretty mockups you get the problem, the build, and the numbers.
Baker Hinton's company, TrueWire, needed a productized AI lead system it could roll out across service contractors: missed-call recovery, an AI agent that answers and books, and human handoff that respects how a real crew works. SMS was the production channel, so A2P 10DLC registration had to clear first, and most builds stall there for weeks.
A2P brand and campaign registration approved on the first attempt. Delivered as a sterile master snapshot with a full documentation suite: deploying to a new contractor takes about an hour. A $1,200 project that became an ongoing onboarding and maintenance arm.
Land AI, serving real estate investors and realtors, needed its GHL layer to behave like a product: identical automations across every client, new sub-accounts provisioned fast, and data flowing reliably from AI processing into the right pipeline stage.
One standardized platform instead of 46 hand-built accounts. New client provisioning became routine instead of a project.
A Florida home care agency was buying referral leads that went cold: no systematic follow-up, no consent tracking on SMS, and a call-tracking integration that let junk calls into the CRM while blocking real ones.
Three engagement batches, every milestone approved on first review. The client made my verification table his written standard for all future work. His full review is below.
MindFlourish needed what most agencies quote a team for: a custom quiz app, a personalized sales funnel, subscription billing with trials, course delivery, and humane cancel and refund flows. None of it buildable with page builders.
An 18-month engagement across 4 separate contracts, all five-star reviewed, supporting a program serving 1,500+ members. Gordon's words are in the reviews below.
8 Figure Agency needed its client-facing GHL systems built and standardized at the scale of a 1,000+ agency client base: every end-client expecting a working system, fast.
Repeatable builds instead of one-off projects. The snapshot pattern meant a new end-client got a working system in a fraction of the original build time. 1+ year as Lead CRM Strategist and Automations Engineer.
Missed-call text-back, speed-to-lead automations, and AI front desks that answer in seconds, qualify politely, and book the calendar.
Sterile master snapshots, SaaS mode, and provisioning workflows that turn your agency's delivery into a one-hour deploy.
Conversation AI and voice agents (Retell, Vapi) with tier routing, guardrails on what they may say, and a kill switch on every contact.
Brand and campaign registration done end to end. My last registration cleared on the first attempt. Carrier timelines stay with the carriers, and I will tell you that honestly.
Make, n8n, and Zapier scenarios, direct REST API integrations, webhooks with HMAC validation, and the data mapping in between.
I have a web developer background. When the platform runs out, I drop into code and write the fix.
It started as a hobby: modding games and pulling software apart to see how it worked. Development has been the obsession ever since.
Started a Computer Science degree and shipped my first paid client work, mainly web development for clients in the US and UK.
First industry role as a web developer at Eziline Software House, and the year I started building GoHighLevel and automation systems for clients alongside web dev. I have not stopped since.
Built web interfaces at the National Incubation Center for Aerospace Technologies, while deep in undergrad and client work.
React developer at NESCOM building internal dashboards. Completed the IBM Full-Stack JavaScript Developer Professional Certificate. Went all-in on GoHighLevel consulting on Upwork, and the first five-star reviews landed.
Snapshots, SaaS mode, and automation engineering across systems serving 1,000+ agency clients. Degree completed the same year.
Built and ran the GHL platform layer across 46+ sub-accounts and 1.49M+ records at Land AI. Founded Olventra, my automation studio. Top Rated on Upwork, 100% Job Success, 20+ five-star reviews.
I start with your process, not a tool list. If there is a faster or simpler way to get the same outcome, I say so before you spend money on the wrong build.
Everything ships in draft for your review first. You always know exactly what you are approving before anything touches your live account.
Bigger deliveries ship with a verification table: expected behavior next to actual behavior, checked against historical runs. One client made it his written standard.
Every review below is a real client, quoted verbatim, and publicly checkable on Upwork. Nothing edited, combined, or invented.
Spencer has run projects with me for about a year. What he calls out: attention to detail, follow-through on finishing projects, and honest communication about time and focus. Unscripted, in his own words.
"Razi did excellent work building out our GHL + Make.com lead automation system. He was methodical and transparent throughout — everything was delivered in draft for my review, with detailed verification on every piece before anything went live, so I always knew exactly what I was approving. When he hit an architectural decision around data security, he flagged it and laid out options instead of just building past it, which I really appreciated. He also walked me through a live end-to-end test so I could confirm the whole system worked with my own eyes. Communication was clear and professional the entire time. I'd hire him again for future automation work."
"Razi was a key player on our team. He build AI automations, integrated N8N and built a lot of our GHL workflows. He can do it all. We worked in team meetings daily and he delivered on a consistent cadence. Deliverables landed daily. We have a fast moving team and it's not a place tech people can hide. Razi kept up, was self directed and performed. I'll work with him again."
"He goes above and beyond, advanced GHL Admin, API, Scripting, coding skills and he just kept on pulling more skills out to get the project done. Top skill: SMARTS and EASY to work with. He gives you 100% of his attention and once he is clear, does miracles, plus has positive radiance around him. He honestly told us, Keap is not my top skill but I know what needs to be done to help you move to GHL. Because he has advanced API/Coding skills move became possible. All lists, automations, historical records and more are in GHL before deadline. Highly recommend Razi as top expect on Upwork!"
"Razi is an amazing developer and freelancer. One of the best I've ever worked with. He is so helpful but what really stands out and which is rare is his initiative and being able to really understand what is needed and develop a great solution in a fast time. He has just completed our second project perfectly and now moving onto the third. I can't recommend him highly enough."
"If you're looking for help with GHL Razi is your guy. Super responsive and he ensures that the best outcome is implemented. Highly recommend Razi."
"Razi has helped us implement their Voice AI system, achieving a smooth and effective integration. Their technology has improved our interaction with users, providing quick and accurate responses. We are very satisfied with the results and would definitely recommend their solution to anyone looking to optimize communication through artificial intelligence."
"Razi is a GHL genius! He delivered TOP-NOTCH solution to my complex GHL problem which no other freelancer could provide. Anyone who wants a GHL expert must hire him. Will surely re-hire him in future!"
"His knowledge and expertise made the collaboration seamless and enjoyable, ultimately leading us to a successful outcome that exceeded our expectations. Given this outstanding experience, we are absolutely committed to hiring him for future projects, knowing that he will consistently deliver high-quality results."
"Outstanding work! The freelancer built a chatbot using OpenAI Assistants integrated with GoHighLevel, exceeding our expectations. Highly professional, quick, and maintained excellent communication throughout. The result is functional, intuitive, and flawlessly executed. Highly recommended!"
"Razi is a genius with GHL! Thank you so much, so glad I found you! Will use again and again!"
"Razi was very professional and responded in a timely manner. He completed my requests ahead of schedule as well as made suggestions for improvements which was great!"
I wrote my first code in 2015, modding games and pulling software apart to see how it worked. By 2021 the hobby had become a career: a Computer Science degree and my first paid web development clients in the US and UK. Client work kept pulling me toward the same problem: businesses drowning in manual follow-up. In 2022 that pulled me into CRM and automation engineering, and GoHighLevel became my primary platform.
Since then: 100+ GHL sub-accounts shipped, a year plus as Lead CRM Strategist and Automations Engineer at 8 Figure Agency, and the GHL platform layer of Land AI, a US AI lead-gen startup running 46+ client sub-accounts. Along the way I founded Olventra, my automation studio, and completed a Computer Science degree.
One honest line: I am not a visual designer and I will not pretend to be one. I build systems that work, document them properly, and tell you when something you asked for has a better path.
Tell me what is breaking or what you want built. I will tell you straight whether I can help and how I would approach it.
me [at] razi [dot] systems Based in Rawalpindi · Working 6pm to 3am PKT, the full US Eastern business day · Replies within 24 hours